Marketing & Sales Excellence
Our marketing philosophy is to offer quality products that are bioequivalent to the leader, at prices that are affordable to a diverse cross-section of the community, with a focus on scientific information dissemination. Being socially responsible and adding value to the medical community is an integral part of our philosophy.
The product portfolio which is selected, expanded and renewed according to new trends in medical treatments consists of research based products and branded generics under various therapeutic categories.
Our company’s innovative marketing strategies together with its strong marketing base have helped our products to be significantly positioned in their respective therapeutic areas.